JOICO is proud to announce its membership to The Prince’s Trust Health & Beauty Leadership Group (HBLG). Launched in 2010, the leadership group was developed to be the leading corporate social responsibility initiative for companies and individuals from within the health and beauty industries.
JOICO is one of the first professional hairdressing companies to become a member and pledge support for a three year term.
The Group is dedicated to raising funds, support and awareness for The Trust to reduce the number of disadvantaged young people facing long-term unemployment and social exclusion. As a CSR initiative, it aims to become a high-level networking forum in the beauty and health sectors, increasing support for The Prince's Trust and where possible, providing opportunities for young people in the work place.
Sid Cook, managing director of JOICO Europe, explains "Becoming a member of The Prince's Trust Health & Beauty Leadership Group was an important initiative to our company. It's essential to help the future of our industry by encouraging young people to join the world of hairdressing. Our industry is very giving and to be able to help young people get into the workplace through The Trust, is so important. JOICO will be proactively encouraging its salons to get behind The Trust and help raise awareness and funds throughout the coming years."
"As a group, we are dedicated to helping The Trust raise the vital funds, support, and awareness it needs to reduce the number of disadvantaged young people facing unemployment and social exclusion. Alongside this we provide a forum for decision makers from leading companies in all areas of the health and beauty industries, offering its members a variety of unique networking opportunities. Through welcoming companies, such as JOICO to the group, it allows essential links to the professional hairdressing industry and potential work placements for young people in the future," concludes HBLG chairperson, Michelle Feeney, CEO of St Tropez.
About The Prince's Trust: Youth charity, The Prince's Trust, helps change young lives. It gives practical and financial support, developing key workplace skills such as confidence and motivation. It works with 14-to-30-year-olds who have struggled at school, have been in care, are long-term unemployed or have been in trouble with the law.
The Prince of Wales's charity has helped more than 600,000 young people since 1976 and supports 100 more each working day. Last year, 81 per cent of young people supported by The Trust moved into work, education, training or volunteering.